Meta Platforms Inc. launched Threads, its rival to Twitter, a day early Wednesday.
“Let’s do this. Welcome to Threads,” Meta Chief Executive Mark Zuckerberg posted on the new app.
The text-based app, a spinoff of Meta’s
META,
Meta shares, which rose almost 3% Wednesday, gained more than 1% in after-hours trading immediately after the app launched.
Threads users will be able to use their Instagram user names and import their followers, and will be able to post messages, follow new accounts and post public replies, much like Twitter.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” read a description of the Threads app on Apple’s App Store. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
This is a breaking report that will be updated.
Previously: Meta’s Twitter rival Threads: How to sign up, what it costs and what we know so far
Meta’s Threads could be a ‘Twitter killer’ — or could be a dud
