Football is coming back to Los Angeles, and it's bringing with it a spectacle of a stadium. When the Rams make their Hollywood debut, it will be in a massive venue packed with fans—and lots of technology.
The Rams will play in a 3.1 million square foot venue located in Inglewood, California, that will be designed to house year round events. Designed by HKS Architects—the same firm responsible for the stadium under development for the Minnesota Vikings as well as the venues that host the Dallas Cowboys and Indianapolis Colts—the location will be like a cathedral for football fans and techies alike.
HKS Associate Principal & Senior VP Andy Henning told the Sporting News that the stadium will consist of high-tech suites. The areas will include dashboards, influenced by luxury cars, that will give fans complete control over their environment. "Everything will be at your fingertips for control of the digital offerings,” he said.
The suites will assuredly be nice, but most fans will never experience them. What they will have a chance to see, no matter where they sit in the stadium, will be the massive video board.
Measuring 50 feet tall and 360 feet long, the board will wrap around the entirety of the field. The single, curved unit will be twice the length of the record-setting board that hangs above AT&T Stadium in Dallas. Henning told the Sporting News that the screen will be so immersive, “you will feel like you’re sitting in the videoboard itself.”